"MARKET - HELL - HEAVEN - PRODUCT- " strategy model, providing a fuller understanding of the user's context and the role the product plays. Here's how you might describe the expanded model: 1. **Name**: HELL - HEAVEN - MARKET - JTBD - PRODUCT 2. **Objective**: To formulate an emotionally resonant value proposition that addresses the problems faced by potential users (HELL), depicts the ideal situation they desire (HEAVEN), identifies the market where these needs exist, defines the specific job that users want the product to perform (JTBD), and presents the product as the solution. 3. **Scope**: This model applies to all industries and business sizes, ideal for value proposition development, investor pitching, marketing strategy, and product development. 4. **Key Concepts/Components**: - HELL: The problem or issue potential users (people or companies) are currently facing. - HEAVEN: The ideal situation or state for potential users once the problem is resolved. - MARKET: The specific context or sector where the user's problem and desire exist. - JTBD: The specific task or goal users expect the product to perform or accomplish to move from their current state (HELL) to their desired state (HEAVEN). - PRODUCT: The solution that accomplishes the JTBD and enables the transition from HELL to HEAVEN. 5. **Methodology**: - HELL: Identify the users, their problems, and the context in which these problems arise. - HEAVEN: Describe the ideal situation for the users in the context of the problem being solved. - MARKET: Identify the market or sector where these problems and desires are present. - JTBD: Determine the specific tasks that users want the product to perform or the goals they want it to achieve to transition from HELL to HEAVEN. - PRODUCT: Present the product as a bridge that enables the transition from HELL to HEAVEN by performing the JTBD. 6. **Performance Measures**: The success of this model can be measured by the resonance of the value proposition with potential users and the product adoption rate. Also, how effectively the product performs the JTBD can be a key performance indicator. 7. **Potential Challenges/Barriers**: Defining the specific JTBD can be challenging, as it requires a deep understanding of users' needs and the nuances of their problems. Similarly, identifying the correct market context might need detailed market research and analysis. 8. **Flexibility and Adaptation**: This model is flexible and can be adapted to a variety of business contexts, user situations, and market conditions. 9. **Conclusion**: The HELL - HEAVEN - MARKET - JTBD - PRODUCT model is a comprehensive strategy model that not only defines an emotionally resonant value proposition but also deeply considers the market context and specific job that users want the product to do. It is an effective tool for creating compelling product narratives, making strategic decisions, and achieving competitive differentiation. # Материалы